The RadarThe MEGA Blog

Romantic and elegant. This is how Scarlett Johansson, one of the most famous international actresses of the moment, poses in the latest MANGO advertising campaign, photographed by Mario Sorrenti. The prestigious photographer welcomed the MANGO creative team to his New York studio to perform a masterclass photo shoot in which the actress revealed her most sexy and natural side.

This campaign, entitled Summer Light, is the fourth one that Scarlett Johansson has featured in for the firm since becoming the brand image last year. Together with the actress, MANGO presents us four key trends for this summer.

Red&Blue returns to garments with a light ad-lib touch in blue and white tones. White, the summer colour par excellence, combines with different tones of blue in very light cotton fabrics, chambray and jeans. The key garments in this range are dresses and waist-height skirts featuring floral prints, embroidery, frills and lace details.

Sexy contrast reveals a clean line in which new volumes, such as A-cut skirts, sack forms and kaftan are introduced. Graphic contrasts are highlighted in prints, embroidery and jewels in natural fabrics which add richness to the purest summer lines.

With its romantic and boudoir air, Romantic Mood adorns its garments with floral motifs and a handmade look. The richness is also provided by the textures and weaves of the fabrics, producing a relaxed and urban silhouette with the introduction of rich tones and natural textures.

Similarly, South Seas features a combination of paisleys, mixing patchwork motifs, which give movement to the fluid and sheer silhouettes.

MANGO has 16 stores nationwide. Its concept is based on an alliance between a quality product, in accordance with the latest fashion trends, and value for money price.

MANGO, the most international Spanish fashion brand, presents six women’s T-shirts illustrated with different phrases provided by the renowned Brazilian writer Paulo Coelho. On sale with the name MANGO & Paulo Coelho, this mini collection will be available in many MANGO stores around the world.

Part of the money raised from their sale will go to the charity organization that bears the author’s name: the Paulo Coelho Institute. Each of the T-shirt displays an inspirational message based on human values and is presented in exclusive packaging that imitates the spine of a book.

The Paulo Coelho Institute is a non-profit organization exclusively financed by the author’s royalties. Its aim is to help the most disadvantaged members of Brazilian society: children and the elderly.

Paulo Coelho is currently considered one of the most influential contemporary authors in the world. With over 100 million books sold in 160 countries, he is the most-translated living writer of our time.

The project MANGO & Paulo Coelho is an important and significant initiative for MANGO. Since it was founded, the firm has invested a large proportion of its efforts in solidarity projects focusing on a variety of causes. On this occasion, MANGO is providing support to the oldest and the youngest members of society, but other projects the brand has been involved in benefited cancer victims, the mentally disabled, victims of natural disasters, etc.

Visit www.mango.com for more details.