MALDITA shines the spotlight on cervical cancer prevention as survivors of the disease modeled MALDITA’s new limited edition statement shirts during their recently held launch at the Mall of Asia.

Themed “B*tch Against Cervical Cancer”, the event celebrated the partnership between Maldita and Bravehearts, a multi-sectoral coalition dedicated to raising awareness on cervical cancer prevention.

The tees which have in-your-face statements such as “Detect Protect Respect”, “I Delight in Treating Myself Right” and “Has no one invented a Lousy Boyfriend Vaccine” were specially designed to reflect women empowerment, encouraging women to liberate themselves from this preventable disease.

Led by the Cervical Cancer Prevention Network (CECAP) and the Cancer Institute Foundation (CIF) with GlaxoSmithKline (GSK) Philippines and now joined by Maldita, Bravehearts is dedicated to spreading the word that cervical cancer can be prevented through a combination of proper screening and vaccination with its “X Out Cervical Cancer” campaign.

The event was attended by Bravehearts advocates, Atty. Gabby Concepcion, Suzie Entrata-Abrera and Camille Villar, daughter of Senator Manny Villar. The castaways from Survivor Philippines, beauty Queen Rochelle Barrameda and Maldita Endorser Ornussa Cadness were also present to support the cervical cancer survivors in their mission to spread the word against cervical cancer.

Guests were also invited to make their statement against cervical cancer by writing down messages of support on the signature wall at the MALDITA storefront, which will be up for the duration of the campaign. MALDITA displays will also include postcards with more information on cervical cancer prevention which their customers can take home.

“We want to invite everyone to be a true MALDITA – a woman of strength, empowerment, intelligence and action. She speaks her mind and stands up for what she believes in,” said Eric Teng. “Know the facts, take action, and help spread the word. Together, we can all do our part to protect ourselves and our loved ones, and to prevent the spread of cervical cancer.”

The limited edition tees will initially be available in select MALDITA stores: Ayala Glorietta, Ayala Trinoma, SM Mall of Asia, SM Manila, SM Megamall, SM San Lazaro, SM The Block, Robinsons Ermita, Robinsons Galleria, and Shangri-La Plaza from Oct. 22 – Dec.31, 2008

Make a stand and show the world what it means to be a true M A L D I T A – show your support for cervical cancer prevention by grabbing these limited edition tees and get rewarded- get 10% off on cash, and 5% off on card purchases.

To learn more about the “X out Cervical Cancer” campaign, visit www.Xoutcervicalcancer.com.ph.