Tribal influences can be drawn from the earth tones of the collection, as well as the uninhibited poses of the models. Loose draped tunics, western and prairie inspired blouses and fringe detailing compliments the women’s collection, while vintage paisley prints and rugged denim shirts are paired with the men’s denim. Although a majority of the images are tonal, pops of bright blues and burnt oranges bring to mind a luxurious destination far from the everyday life.

Seductive shots of Candace Boucher, seen in the GUESS fall 2009 campaign, Vanessa Hessler, Jacey Elthalion and Bruno Santos, a former GUESS model, are great canvas’ for the clothing. The natural environment, bohemian / western inspired clothing and the spirit of peace seen throughout the story, are captured by renowned photographer Raphael Mazzucco.

Under the direction of GUESS, Inc. Vice Chairman and Chief Executive Officer, Paul Marciano, and photographer Raphael Mazzucco, the GUESS spring/summer 2010 campaign manages to re-invent the brand and position it as a leader in the denim and contemporary marketplace. “At GUESS, we strive to develop and put out a collection that allows our customer and potential customer to escape from their everyday life and into a world of discovery,” says Paul Marciano. “Over the years, GUESS has become synonymous with America, denim and fashion. The Spring 2010 collection is a perfect reflection of everything GUESS stands for.”

Known for unforgettable campaigns and trend-setting clothing and accessories, GUESS offers timeless fits of denim jackets, vintage inspired tee shirts, jeans, western-inspired button downs button, and flirty cap-sleeve peasant blouses.

Look for these GUESS images in upcoming issues of top fashion and lifestyle magazines, at www.guess.com, in GUESS retail stores, outdoor media, and on collateral materials.

This campaign, entitled Summer Light, is the fourth one that Scarlett Johansson has featured in for the firm since becoming the brand image last year. Together with the actress, MANGO presents us four key trends for this summer.

Red&Blue returns to garments with a light ad-lib touch in blue and white tones. White, the summer colour par excellence, combines with different tones of blue in very light cotton fabrics, chambray and jeans. The key garments in this range are dresses and waist-height skirts featuring floral prints, embroidery, frills and lace details.

Sexy contrast reveals a clean line in which new volumes, such as A-cut skirts, sack forms and kaftan are introduced. Graphic contrasts are highlighted in prints, embroidery and jewels in natural fabrics which add richness to the purest summer lines.

With its romantic and boudoir air, Romantic Mood adorns its garments with floral motifs and a handmade look. The richness is also provided by the textures and weaves of the fabrics, producing a relaxed and urban silhouette with the introduction of rich tones and natural textures.

Similarly, South Seas features a combination of paisleys, mixing patchwork motifs, which give movement to the fluid and sheer silhouettes.

MANGO has 16 stores nationwide. Its concept is based on an alliance between a quality product, in accordance with the latest fashion trends, and value for money price.

Today, as always, Ray-Ban means quality and authenticity that is expressed in every collection through unexpected details, strongly stating a unique lifestyle.

After a year full of sheer color and exuberant hues, Ray-Ban presents Rare Prints, the new colorful styles for 2010. This eclectic collection, designed as the natural consequence of the vibrantly colored shades introduced in the previous year, also includes two special limited edition series – Flowers and Subway – complete with certification tag and collection number engraved on the temples.

The Wayfarer model is adorned with the original artistic Flowers motif available in several color variations, including the outstanding blue version with a floral print on the frame front instead of on the inside of the frame.

The Subway motif decorates the Wayfarer model with a section of a map of the N.Y. subway, which makes this icon even more trendy and urban. The N.Y. subway map is officially authorized and a 2009 copyright of the Metropolitan Transportation Authority.

Stripes is the fun reissue of Clubmaster that, starting 2010, will be permanently included in the Ray-Ban world. The striped model presents colorful alternatives, creating a style that combines a 1950’s revival and the expression of a strong identity.

The Ray-Ban Mania motif decorates the Wayfarer and Clubmaster models with the Ray-Ban logo used in a new and enjoyable way.

Original and classic, Ray-Ban Rare Prints were designed for people what want to make a statement with their unique style and leave their unmistakable mark.

CC Double O is suitable for active men and women who have an exciting lifestyle. It is classic, casual, stylish brand of clothing synonymous with quality. The appeal is focused on the young audience, who are outgoing and adventurous, believing that comfort and fashion goes hand in hand. Vintage inspired sportswear and tees, combined with sexy cuts and modern tailoring, giving CC Double O customers confident, individual and fashionable sense of style.

This season’s main colors are Floral Pink, Ocean Blue, Wild Violet and Lemon Green. The Fall Collection includes foil print tops, boyish look shirts and loosely fit tops, jersey dresses, long shirt dresses and polo dresses among others. Offering a wide array of denims in different styles and wash best suited for you. Floral, dotted and checkered print are evident in this collection.

Inspiration for men’s collection comes from “free spirited American rider” life style which can be seen in a series of graphic tees with vintage cars and vehicles as theme. Skinny jeans are the new silhouette for this collection as well as cotton/denim pants and shorts. The key look for this fall season are white collared shirts matched with skinny denims.

CC Double O is located at G/F SM Mall of Asia.

• push-in effect, which slims the abdomen using a front and back panel;
• tummy tuck effect, which shapes the waist through its raised waistline;
• push-up effect, which softly accentuates a woman’s curves, possible through the use of two fasteners on the lateral posterior.

Emphasizing complete feminine sensuality, Secret guarantee all the comfort of jeans, thanks to the elasticity of denim. The back pockets were placed at the ideal height (not too high, which usually occurs in raised waistlines), to ensure the aesthetic equilibrium.

Because Salsa Jeans is a brand which develops products thinking of the consumer, Secret are the jeans women have long been waiting for!

For more details, please visit www.salsajeans.com.

Cocktail booties are best worn with tights.
On her: High heel platform boots with stud details (P 6995)

What we see now is a season full of characters, similar in their nature but slightly different for what the occasion calls for. At ALDO, it’s a convergence of musical influence for both sexes. It’s a little bit of club fashion, a twist of modern rock and roll. It’s a sense of mysticism and feminism combined as well as vibrant and crisp, clean silhouettes. What it all translates into is the will to set it all free.

Mixing prints has never been this fun! A pair of fashionable shoes from ALDO is a must!

ALDO speaks an urban language that dares to be discovered. Follow your instincts because it will set you free, fashionably.

To get the latest trends, head on to ALDO at the following locations: Bonifacio High Street, Greenbelt 5, Power Plant Mall, Robinsons Place Ermita, Robinsons Galleria, Shangri-la Plaza, SM City Cebu, SM Mall of Asia, SM Megamall, The Block at SM North EDSA and TriNoma.

The most up-to-date accessories are available at ALDO ACCESSORIES at Bonifacio High Street, Greenbelt 5, Robinsons Place Ermita and TriNoma.

What there is now is a color spectrum. One that has gone to extreme measures to open the eye. It shocks you or leaves you hanging. It is fashion and it’s there in wearable basic silhouettes and pieces both edgy and now; modern yet chic to even the modest of eyes. Both casual and luxe spill acid colors in this spectrum so bright.

Never doubt a woman in acid wash. She means no harm. What she carries is a whole history of fashion and confidence where they dare to be brave. You can put all your acid colors together because you have the license to mix and match prints and colors without looking bizarre. Mix a simple yellow top with a bright pair of green jeans and throw a little bit of red. For those who love shades of pink, take a pair of hot pink pants and pair that off with a printed green top. Even the fabulously chic will find more than they can imagine. This is when fun and frolic comes into play with pieces that leave you looking just like a fashion dynamic – one that makes youth ever so refreshingly vibrant.

CPS Chaps is located at level 1 of TriNoma Mall.

Complete your outfit with the perfect bag.

Not brave enough to wear high heels? Take your pick from these fab flats!

LYN is available at Greenbelt 5.

Mixing the classic and the new is always a look KASHIECA proudly dictates for understated style.

KASHIECA brings on a charm which allows the more sassy to inject her style. Cobalt blues and denim hues; deep rubies not just on accessories… Nautical pull-overs worn with a favorite pair of rolled-up jeans… All for such individual who cares to also go unnoticed. So are the slight sheerness of tops that you can slip-on to complete a pencil cut skirt. Such looks are statements of Autumn that complements anyone’s skin tone.

For occasions such as work or play, wining and dining and comfortable luxe… an abundance of simplistic style can get you places. Full knee-length skirts working with knitted detailed tank tops take you around town in any which way you’d like; deep purple paired with burnt amber and gold bangles are sizzling and sophisticated.

For Autumn, embrace the image of artistry so richly deep. Where those majestic colors allow our senses to lead the way of what’s in fashion now. Wearable colors, timeless pieces… classic silhouettes with a touch of now; all characteristics that lead to a flawless sense of style.

(Kashieca is available at Ayala Cebu, Trinoma, SM Southmall, SM Mall of Asia, SM Clark, SM Sta. Rosa, Rockwell, Shangri-la, Podium, SM San Lazaro, SM Manila, SM Centerpoint, Gateway, Alabang Town Center, Robinson’s Place, Manila, Robinson’s Galleria, SM Bicutan, SM North Edsa, Glorietta and SM Cebu.)