The RadarThe MEGA Blog

MANGO, the most international Spanish fashion brand, presents six women’s T-shirts illustrated with different phrases provided by the renowned Brazilian writer Paulo Coelho. On sale with the name MANGO & Paulo Coelho, this mini collection will be available in many MANGO stores around the world.

Part of the money raised from their sale will go to the charity organization that bears the author’s name: the Paulo Coelho Institute. Each of the T-shirt displays an inspirational message based on human values and is presented in exclusive packaging that imitates the spine of a book.

The Paulo Coelho Institute is a non-profit organization exclusively financed by the author’s royalties. Its aim is to help the most disadvantaged members of Brazilian society: children and the elderly.

Paulo Coelho is currently considered one of the most influential contemporary authors in the world. With over 100 million books sold in 160 countries, he is the most-translated living writer of our time.

The project MANGO & Paulo Coelho is an important and significant initiative for MANGO. Since it was founded, the firm has invested a large proportion of its efforts in solidarity projects focusing on a variety of causes. On this occasion, MANGO is providing support to the oldest and the youngest members of society, but other projects the brand has been involved in benefited cancer victims, the mentally disabled, victims of natural disasters, etc.

Visit www.mango.com for more details.