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For
the first time in its history, Pond’s Institute Shanghai
plays host to a fashion editorial shoot with four of the most
beautiful and respected faces in the Philippines—Celine
Lopez, Rissa Mananquil, Apples Aberin and Patty Betita—as
they model the products of a beautiful collaboration between
brand leaders Pond’s and Plains & Prints
Story Meryll Yan
Photographer Todd Anthony Tyle
Art Direction Suki Salvador
Styling Debbie Lupango
Makeup Michael Mak (Apples, Patty),
Kate Noble for Inuovi Cosmetics (Rissa, Celine)
Hair Ricky Bai
Sittings Editor Meryll Yan
Shot on location Pond’s Institute Shanghai,
China
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As the car bearing Celine Lopez, Rissa Mananquil,
Apples Aberin and Patty Bettita enters the gate of Unilever
Shanghai, all cannot help but let out a sigh of amazement.
Marrying glass and steel, the Unilever Shanghai office threw
an imposing impression. It was here where we began to unfold
a beautiful partnership. |
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Flashback to December 2009. Leading face care brand in the
Philippines, Pond’s approached its ready-to-wear soulmate
Plains & Prints to collaborate on a collection. Roxanne
Ang-Farillas, owner and creative director of Plains &
Prints, explains the match made in consumer heaven: “Since
the two brands target the same demographic, it was easy translating
the brand personality of Pond’s into our clothes. We
took some of the adjectives describing Pond’s products—radiant,
flawless, stunning—and used them as our guide.”
Pond’s senior brand manager Jacqe Yuengtian also has
only effusive words for the clothing brand: “Plains
& Prints is really one of my favorite fashion brands in
the
Philippines. It’s one of the staple labels in my closet.
It was the first brand that came to my mind as I was looking
for a partner for this project. I also feel that we both cater
to the same target market—women successful in their
careers, but also romantic at heart.”
Thus, a 22-piece collection of red and white dresses was born,
under the hefty banner, “Fashion’s Finest, Beauty’s
Best.” |
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| Find out more of Celine
Lopez, Rissa Mananquil, Apples Aberin and Patty Bettita in the August
2010 issue of Mega. |
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